Help Center

Explore our knowledge base
article

TIP #9: Adjusting the scoring system of your targeting strategy

To adjust the scoring system of your targeting strategy, go to the iAdvize administration and click on the "Engagement" tab and then on the "Targeting" tab. After that, search for the word "TAG" in the search bar and open one of these rules. 

 

 

scoring1.gif 

 

In this case, each time visitors pass through the check-out funnel, they "earn" 20 points. You can adjust the number of points (increase/decrease it). The more points you give, the more open your strategy will be. 

 

scoring22.gif

 

 

Don't forget to partition your scoring system. For example, you can create two stages: From 0 to 50 and more than 50. 

The more points visitors have, the more engaged they are. The objective is to provide visitors who have a high score with quicker engagement methods. 

Comments