In iAdvize, from one single rule, you can target one or more pages which contain an object or a specific word thanks to regular expressions.
For example : a breadcrumb contains the different categories of a website.
The aim is to target the “anti-chute” and “solar” categories knowing that the custom data brings us back to: "Home> Products> Hair> Anti-chute care" for the first category and "Home> Products> Solar" for the second.
By using regular expressions, we can target these two categories with only one targeting rule.
- In a targeting rule, use the condition "Breadcrumb", "Satisfied regular expression".
- We'll use a simple regular expression with a logical OR (or | or SHIFT + ALT + L on the keyboard). This gives the following expression : "(anti-chute | solar)."
- It is essential to have the parentheses and not to insert a space between the two objects (anti-chute and solar) to take the regular expression into account.
- You can also use a regular expression to identify the presence of an element. In this case,if you want to know if the breadcrumb is empty or not, use the following regular expression: "(+)."
For more details, you can go to this website to test different expressions http://www.regexr.com/
For more information on this subject:
- Create an engagement campaign on the iAdvize Platform
- Customer data > customer contact details filled in automatically
- Connect your client identifiers to your visitors using custom datas (extID)