Set up Facebook Messenger

You want to manage your Facebook/Messenger conversations from your desk? Nothing could be easier! This article will guide you step by step... 

1. Channel activation

To use Facebook Messenger, you should have the Facebook channel activated in your iAdvize account. Please contact your Success Manager if it isn't already done.

2. Facebook Messenger synchronization

"Message Us" could be used in the same way as a floating button.

Note that it is necessary that the person in charge of the procedure has the Administrator status of the Facebook page and is connected to it. An authorization will be required to access the pages.


If an administrator changes the password on his Facebook page(s), the page will be disconnected from iAdvize.

Add your Facebook Messenger account directly in the iAdvize administration by this way :

Engagement > Settings > Messenger > Add new pages 


Several pages could be synchronized at the same time in the iAdvize interface. You just have to select the pages and to validate this step. Then, you'll receive a confirmation message and the Facebook pages should appear in the iAdvize administration. Global Facebook pages are able via iAdvize and it's possible to synchronize every single "daughter" page.


⚠ A Facebook page could be associated with only one iAdvize SID / Website. 


When we synchronize your account "Messenger", it is your Facebook page and all private messages associated with it.

Therefore, we collect all private messages addressed to this page via this following ways:

- Thanks to the iAdvize buttons (floating or fixed) via the Messenger redirection;


- Via the "Message" button placed on your Facebook page.


Vice-versa, messages are also present in your Facebook private messaging page.

So this is the same messaging system that is available on several devices :

- Messenger on desktop;

- Messenger mobile application;

- Private messaging Facebook (desktop and mobile).

Like any iAdvize interaction element, the display of the Message Us button is conditioned by targeting rules, or present as a fixed button.

⚠ If you have the main page as well as "children" pages, it is possible that visitors are redirected to one of your children's pages instead of your main page, when it is this page that is connected.

Also, to help you configure these pages, please refer to the Facebook article about the Global or Local Pages.


3. Activation of the channel for users

The last step consists to add the social media expertise to your agents who have to answer to social media messages.


By the way, a picking-list corresponded to one SID where the rules and the social accounts are synchronized. So, this requires that the user has the correct site associated in his "Expertise" field.



4. Create a campaign and targeting rule for social and 3rd party channels

First of all, the creation of a campaign dedicated to the channel is necessary. Go to the following path: Engagement > Campaign > Click on Create a targeting campaign




  • Then you just need to define a name for your campaign. For example: "Facebook/Messenger"
  • Then select the desired channel in the 3rd Party Messaging app or Social Networks 

newFBMessenger-EN05-Nom.png campaign_Messaging_app.png


  • Save to proceed to the next step: Campaign objective
  • Select an objective for this campaign
  • Then, if you need, create a targeting rule to display a notification on your site. For example: "Btn - Messenger"
NB: It will not be necessary to add this rule (Btn - Messenger) to a distribution rule. In fact, as soon as it is created, the notification will automatically be displayed on your site according to the criteria entered in the targeting rule.


5. Create a listening rule

Once you have selected the objective of your campaign, you will proceed to the step of creating a listening rule, to retrieve conversations from this channel. Click on "Create a rule".



  • Define the name of your rule
  • Then, add conditions for receiving messages from the channel


  • Collect all messages addressed to your Facebook Messenger account that meet these conditions
Condition Settings Value Comment
Message content (1) Match with wildcards / Does not match with wildcards Text The value can be used with * to expend it. Example : *bio* will also return antibiotic.
Message type  Is/ Is not A name within the list Allows the user to create a rule for a specific page and route it to the right agents
Parent account ID (2) Is/ Is not  Number Allows to determine which Page IDs and Post Facebook IDs are used on Facebook Rules
Account Is/ Is not  A name within the list  Let the user create rules for a specific account and then route them to the right agents


(1) Warning: punctuation is not taken into account (?, !, ; etc...) 



(2) Parent account ID : <page_ID>_<post_ID>. To find the page ID, you can use this tutorial
. To find the publication / Post ID, you can use this :

All people who respond to a comment will have their messages attached to the same conversation. On the other hand, each comment to a Facebook post will generate a separate conversation in the conversation panel.


In your listening rules conditions (Facebook/Messenger, Twitter, WhatsApp, SMS), make sure to respect these 4 elements:
  • add key words in lower case and without accent
  • use negative conditions such as: "Content of the message does not contain" to facilitate distribution
  • do not use the ( | ) format

  • but use one word per condition *word*


Example: For a publication web address,
xxx is your "context ID" (page_ID) and yyy is your "post_ID".



  • Save your campaign as well as the created listening rules by clicking on "Save".



⚠ If you wish to retrieve all messages, please make sure to use a * in "contains (with wildcards)".



6. Add your listening rule to a routing rule

After creating your listening rule, add it to a new or existing routing rule, so that messages can be received by the dedicated agents. Click on "Engagement" > "Routing". 


To learn more about the implementation of Facebook/Messenger, please consult the following guide: