Activity report allows you to consult conversations by targeting rules or by types of conversation.

1. Accessing the activity report

To access an activity report, go to "Reporting", and choose the report "Contacts-Activity".

The following indicators allow you to optimize your targeting strategy.

Indicator	Definition
Response rate	The percentage of displays having generated a contact. Closed contacts* / Displays*
Displays	The number of the channel's displays generated on the website over the period.
Triggered	The number of times a targeting rule has been triggered, as a consequence of visitors meeting the right criteria.

2. Chat history by targeting rules

Select Compare by "Rule". By applying this filter, the dashboard under the graph will display all targeting rules.

This way, you will be able to see which targeting rule generates the most contacts.

Go below on the targeting rules list

(1) To consult chats by targeting rules, click on this icon

(2) Then go to History

Here you can see all chats related to the targeting rule in question

Select Compare by "Chat type" at the top of the page. With that filter, the dashboard under the graph will display all the types of conversation.

This way, you will be able to see which type of conversation generates the most contacts.

(1) To consult chats by types of conversation, click on this icon

(2) Then go to History

Here you can see all chats related to the type of conversation in question