To adjust the scoring system of your targeting strategy, go to the iAdvize administration and click on the "Engagement" tab and then on the "Targeting" tab. After that, search for the word "TAG" in the search bar and open one of these rules. Then click on your Targeting Campaigns in which you want to create scoring. If you have not already done so, please create an engagement campaign first.
In this case, each time visitors pass through the check-out funnel, they "earn" 20 points. You can adjust the number of points (increase/decrease it). The more points you give, the more open your strategy will be.
Don't forget to partition your scoring system. For example, you can create two stages: From 0 to 50 and more than 50.
The more points visitors have, the more engaged they are. The objective is to provide visitors who have a high score with quicker engagement methods.