Widgets allow you to proactively engage in conversation with your visitors at the right time and in the right place throughout their journey.

This article introduces each type of widget and helps you choose the one best suited to your objectives (conversion, assistance, product discovery, etc.).

AI Widgets

Conversation Starters 

Conversation Starters are proactive questions that allow you to engage with your visitors directly from product pages, category pages, or any other page on your website or mobile app, offering large-scale personalization with very little setup.

They can be: 

	Embedded	Floating
Design
Goal	Help your visitors make a purchase decision faster by anticipating their questions and removing obstacles at key moments.	Ensure continuous and proactive assistance throughout navigation thanks to a floating format that remains visible at all times. This format helps capture hesitation at any stage of the journey and reduce abandonment by providing instant access to help.
Benefits	Higher conversion rate: turn intent into purchase by removing friction points and guiding users to conversion. More add-to-carts: reassure and help visitors decide at the right moment. Reduced navigation drop-offs: capture hesitant visitors and guide them toward a purchase. Optimized customer experience: provide the right answer effortlessly and build trust.	Always-available assistance: no need to leave the page or search through the FAQ. Reduced abandonment rate: visitors remain supported until conversion. Contextual support: floating questions can evolve depending on the visitor’s stage (exploration, comparison, purchase). Conversion optimization: each resolved doubt becomes an opportunity for an add-to-cart or completed purchase.

Your Conversation Starters content can be of two types:

• Static: manually defined
• Dynamic: automatically generated by AI as question-answer pairs

The Assistant can automatically generate up to 10 dynamic Conversation Starters, depending on the richness of the information available in your knowledge base.

• For your product pages: all information from your product catalog uploaded on iAdvize (description, technical specifications, use cases, care instructions, etc.).
• For your category pages: the category URL, title, optional description, and related product information from your catalog are taken into account.

The more complete your knowledge base is, the more relevant and engaging your AI-generated Conversation Starters will be. Answers generated more than 60 days ago are automatically refreshed to ensure up-to-date information.

Note: the Assistant only displays starters if it can generate the exact number (or more) that you have defined. For example, if you request 3 starters but your product data only allows for 2, then none will be displayed on the product page. This ensures a consistent and high-quality experience for your visitors.

Advantages:

• Sales optimization: dynamic (AI-generated) Conversation Starters are optimized — the most clicked questions and those leading to sales are automatically prioritized to maximize engagement and conversions.
• Persistence: once the conversation is initiated, unclicked embedded Conversation Starters remain visible, allowing shoppers to choose additional questions if they have more. Moreover, if they navigate to another page, the questions dynamically adapt to the displayed product.

Prerequisites

Smart Banner

Objective
Guide visitors throughout their journey with an intelligent banner anchored at the bottom of the screen, always offering a simple and visible way to start a conversation via a suggested phrase or question. It becomes a permanent contact point that reduces hesitation, improves the experience, and drives conversion.

Recommended placement

• All pages
• Device: Desktop
   

Benefits
Improves product discovery and reduces frustration when your catalog is large.

• Increased trust: the customer knows they can get an immediate answer to key questions.
• Reduced abandonment: support is available anytime, without extra steps.
• Continuous optimization: starters can be tailored to the page being visited.

Classic Widgets

Classic

Objective
Provide a compact, clear, and immediately visible widget that invites visitors to ask a question. This simple format acts as a universal entry point to support, ideal for triggering quick interactions at any point in the purchase journey.

Recommended placement

• All pages
• Device: Desktop
   

Benefits

• Versatility: usable on all types of pages (product, category, cart, support).
• Simplicity: a simple, reassuring, and visible entry point to support.

Messaging 

Objective
A widget inspired by messaging apps with an avatar and minimalist design, creating a familiar and accessible interaction.

Recommended placement

• All pages
• Device: Desktop 

Benefits

• Versatility: suitable for product pages, cart, or checkout, without overloading navigation.
• Humanization: the avatar adds a personal touch that can encourage interaction.

Badge

Objective
A minimalist and discreet format, in the form of a static bubble (icon or avatar), ideal for staying present without interrupting navigation.

Recommended placement

• All pages
• Device: designed for Mobile, can also work on Desktop with a very clean layout
   

Benefits

• Discreet presence: always visible without disrupting the shopping experience.
• Permanent entry point: gives visitors easy access to support anytime during the journey (product, cart, checkout).
• Mobile-friendly: compact format that fits naturally on smaller screens.
   

Custom Button

Objective
If you want to create your own widget, you can! It’s an actual button that you can integrate within the pages of your website. You can give it the look you want, by coding it yourself, without using the iAdvize widget builder. Read this article to learn more.

Benefits
Lets you fully customize the engagement experience to match your brand identity.
 

Invitation (deprecated)

Description
A proactive popup that overlays the site and invites visitors to start a conversation.

Mini Badge (deprecated)

Description
A smaller, animated version of the badge widget: every 10 seconds (customizable), it expands to display a short message before collapsing again. 

Special case - Mobile

When your visitors browse the mobile version of your website, they are often in a hurry and definitely on a smaller screen. 

Your widget must therefore be present for those who would appreciate some help, while being as unobtrusive as possible during their browsing.

This is why some widgets automatically adapt by displaying a Badge on mobile.

The table below shows the rendering depending on your visitor's device.

Example: if you enable Floating Starters in your configuration (desktop and mobile), your visitors on mobile will see a Badge displayed.

Our tips

Conversation Starters

A dedicated article is available to share our best practices.

Classic Widgets

Appearance

• We recommend using a typography and color scheme similar to your website: your visitors must understand that you are offering them a service, not an ad for another brand.
• Make sure they remain visible within the page and stand out enough to be noticed by visitors who need help.

Your choice of avatar

• Use a photo consistent with your brand universe (for example, a salesperson or advisor wearing your store’s uniform) to better characterize your advisors and reassure your visitors.
• If you use a Assistant, absolutely avoid giving it a human avatar—be transparent with your visitors.

Your messages

• In classic widgets, the header is your “hook”: you can use a dynamic and friendly phrase to grab attention (e.g.: “Need help?” “Hi, can we help you?”)
• The Call To Action (CTA) button should include an action verb, and be very brief (e.g.: “Ask my question”)
• You can contextualize your messages according to your campaigns and visitors’ needs by creating different widgets. For example, “What are you looking for?” on a category page, and “Need help?” on checkout funnel pages where customers may encounter technical issues.