Use Google Analytics to observe the impact of iAdvize on your site's performance targets. For example, you can measure the conversion rate for visitors who have used the chat or the call.
1/ Activating the Google Analytics monitoring option for iAdvize
From your iAdvize administration, firstly select the web site for which you want to install the application (from the dropdown menu displayed at the top right side).
Go to Settings > Integration > Apps and select Google Analytics under the available applications.
To install the Google Analytics application, click on “Discover” on the Google Analytics card, then on “Install the application” (or “Request this application” if your plan does not include it).
Select the version used on your website. If you don’t know which version you are using, please click on the to identify it.
This isn’t mandatory if you are using the newest one: « Global Site Tag » (gtag.js).
2/ Google Analytics settings
You can then go to your Google Analytics interface and create a new segment to use in your reports.
Creating a new segment
Go to the "Explorations > Create an Exploration > Segments" section from the left menu:
Then choose the type of segment you want to create:
You will see the following form:
(1) Name the segment so you can identify it easily later.
(2) Select "Conditions" in the Advanced section of the menu.
(3) Create a filter for the events which are exact matches to "Chat".
Once created, the segment is automatically activated. You can now compare data for all of your visitors with that of those who have used chat.
3 / What information is delivered in GA?
We generate an event named iAdvize (which is the name of the category). There is one action, Chat, for which the label corresponds to the agent username defined in his iAdvize user account.
For example :
gtag('event', 'Chat', {
'event_category': 'iAdvize',
'event_label': 'Pseudo conseiller'
});