To ensure iAdvize works properly on your website, it relies on the integration of tags directly into your page code. These tags enable key features such as: Displaying your AI Shopping Assistant and triggering targeted widgets.

This guide presents the available integration options.

1. Google Tag Manager

If you use Google Tag Manager, this method is recommended for installing iAdvize tags via your GTM container.
This article will guide you through the necessary steps: Installing tags with Google Tag Manager.

2. Manual integration

This method allows you to copy and paste iAdvize tags directly into your website’s source code. Two tags need to be integrated:

• The main tag: essential to activate the iAdvize solution on your website. It enables the display and functionality of the chat experience. Read article
   
• The transaction tag: used to assign business value to conversations by tracking sales made after an interaction. It should be integrated on the order confirmation page and captures key data such as the order amount and customer ID. Read article.