The Cross Selling feature allows your Assistant to suggest complementary products during a conversation. Its goal is to increase the average basket value without disrupting the customer experience.

1. How it Works

Cross Selling enables the Assistant to recommend complementary products (accessories, associated items, etc.) to the visitor. 

The Assistant performs only one Cross Selling per conversation, which is subject to two cumulative conditions:

• Prerequisite (Product Question): The visitor must have asked a question about a product (a conversation started by clicking a Conversation Starter on a product page also fulfils this condition).
• Trigger (Closing): The visitor expresses their intention to close the conversation, thanks the Assistant, or states their intention to order. (Example: Thank you, That's all I need, I don't need any more help, I'm ready to order...)  

Cross Selling is then automatically offered.

It appears in three parts: an introduction sentence, a carousel of product cards (up to 3 products), then a follow-up question.

Conversation Example: 

•     Visitor: “Is this phone waterproof?” Product Question (Prerequisite)  
•     Assistant: “Hello! Yes, this X10 model is water-resistant up to 1.5 meters for 30 minutes.”  
•     Visitor: “Thank you, I don't have any other questions.” Closing Intent (Trigger)  
•     Assistant: “I'm glad I could confirm the durability of the X10 phone for you. To protect your new device, these accessories may interest you.” [carousel: silicone shockproof case, tempered glass screen protector] “Would you like to know more about one of them?” Cross Selling triggered  

2. Prerequisites

The Assistant relies on your connected product catalog. The source of complementary products depends on your platform:

• Shopify: the complementary products set in Shopify (Shopify Search & Discovery app) are picked up automatically.
• PrestaShop: each product's accessories are picked up automatically.
• Other platforms: follow the steps below.

For other platforms, you must:

1. Add a field in your catalog, for example crosssellproducts. This name is recognised automatically when you import a CSV file.
2. Fill in the product IDs of the complementary items (the ID field of your catalog), separated by commas, semicolons or vertical bars (|).
3. Map this field with the Cross sell products field in the iAdvize platform.

The Assistant suggests up to 3 products from this list, among those present in your catalog and available (in stock, pre-order, backorder or no availability status). If no product in the list is available, the Assistant does not suggest complementary products.

No setting turns Cross Selling off. To stop suggesting complementary products with a product, empty its list of complementary products in your catalog.