Black Friday is a key period for your e-commerce activity: purchase support requests explode and customers expect fast and accurate answers. Did you know your AI Shopping Assistant can offer add-to-cart actions and complementary product suggestions?

This article guides you step by step to prepare your AI Shopping Assistant and maximize your performance during this event.

1. Update your knowledge base

A high-performing AI Shopping Assistant relies on a complete and up-to-date knowledge base.
Before Black Friday, make sure it includes all essential information:

1. Go to the AI Copilot tab > AI Knowledge
    
2. Check that your product knowledge is up to date:
   Are all your products present?
   Are your prices up to date?
   Are promotional/discounted prices displayed correctly?
   Are descriptions complete?
    
3. Make sure your helpful content covers key topics: 
   Promotions, promo codes
   Payment methods
   Delivery times
   Order tracking
   Return and promotion conditions
    

We recommend creating a manual knowledge base dedicated to Black Friday or your limited promotional periods. This will allow you to easily disable these entries once the period is over. 

2. Identify recurring topics

Your AI Copilot report, available in your advanced reports, is your best resource to identify topics to strengthen in order to improve the response rate and customer satisfaction (CSAT).

To view unanswered questions: 

1. Go to Reporting > Advanced Reports > Copilot IA
2. Select the most representative period (the last 30 days for example). 
3. Consult the table of recurring topics in your Copilot conversations
4. Observe those with the lowest % of answered rate and click “Improve”
5. Add the missing information to the knowledge base

If you have URL-based knowledge: add the information from your site.
If you have file-based knowledge: edit and re-upload them on iAdvize.

As mentioned earlier, we recommend adding Black Friday-specific information to a manual knowledge base.

3. Activate your AI Shopping Assistant’s key features

Once the knowledge base is enriched, it's time to optimize how your Assistant engages visitors to ensure precise answers aligned with your brand tone and sales objectives.
 

💡 Tips: Check that you are using the new version of the Copilot (not a “Legacy” version). 
If not, contact your CSM or sales contact.

Add to Cart

The Add-to-cart feature allows visitors to add a product to the cart directly from the conversation. 
If you configured iAdvize from Shopify, activation is automatic. 
Read the article to activate the feature
 

Cross-Selling

Your Copilot automatically recommends complementary products based on visitor behavior or intent. 
Read the article to activate the feature
 

Compatibility

Your Copilot guides visitors to compatible products by asking the right questions from the start.
Read the article to activate compatibility
 

Custom behaviors

Allow you to configure the reaction of your Copilot to specific interactions (see article).

Example on stock: “This product is out of stock — do you have something equivalent?”
“When will it be back in stock?”
 

Promotional welcome

Personalize your welcome message to promote a promo code or a commercial information. 
To bold : **word** / To italicize: *word*

4. Test the most frequent questions

Anticipate your visitors' needs with this testing phase.

1. In the AI Copilot > edit your Assistant to access the preview:
   
   
    
2. Test the 10 most frequent questions asked during Black Friday 
   1. When do your Black Friday offers start and end?
   2. Are discounts combinable with other promo codes or loyalty offers?
   3. What are delivery times during this period?
   4. Can I modify or cancel my order after placing it during the event?
   5. Could a discounted product go out of stock?
   6. How can I track my order / get a tracking number?
   7. What is your return policy during Black Friday?
   8. Are shipping fees free or reduced for this occasion?
   9. Are the offers reserved for online customers or also available in stores?
       
3. Check the relevance of answers and the consistency of the tone.
    
4. If necessary, adjust your knowledge as previously described. 
    

5. Engage visitors on key site areas

Your visitors are present during this period: each touchpoint becomes an opportunity. Make the most of it by assisting them from the first steps of the purchase journey, on your category pages, flagship products or promotional offers, to maximize business impact and avoid missing any sales.

Deploy Conversation Starters, floating or embedded on your pages: 

• Products: to support product discovery

• Categories: to help visitors find the product that fits their need

• Cart / Checkout: to remove purchase blockers 

Conclusion

By following these steps, your AI Shopping Assistant will be ready to make Black Friday a success: a solid knowledge base, key features activated and a coherent brand experience. 

This will maximize your commercial performance and visitor satisfaction while building the trust that triggers purchases.