Your Sales Report is a dashboard dedicated to analyzing the business impact of your iAdvize AI Shopping Assistant. It provides you with a clear and reliable view of how your 100% automated conversations influence your online sale, comparing your performance with that of your overall website.

Prerequisites 

To benefit from all the indicators, your website must send e-commerce events to iAdvize. 

• You use Google Tag Manager (GTM) with GA4 or UA EEC (Universal Analytics Enhanced E-commerce) or you use Shopify, collection is automatic, no action required on your side.
   
• If not, the code snippet below allows you to send us the purchase events that will be consumed and then aggregated in our new sales report. This snippet must be triggered only on the order confirmation page.
   

<script>
window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
  event: 'purchase',
  ecommerce: {
    transaction_id: '0b5c1b88-629f-4c66-9d4a-65fd645d52ad',
    value: 79.8,
    currency: 'EUR', 
    items: [
      {
        item_id: 'ABC_702810',
        quantity: 2,
        price: 39.9
      }
    ]
  }
});
</script>

• transaction_id: the unique order identifier (prevents duplicates)
• value: the total order amount (= sum of all price × quantity)
• currency: the 3-letter currency code (EUR, USD...)
• item_id: the product identifier in your catalog
• price: the unit price of the product (not the total)
• quantity: the quantity purchased

Indicator Definitions

• The filtering criteria listed above (100% automated conversations, etc.)
• Data collection: this report uses Google Tag Manager (or equivalent) instead of the classic transaction tag in the previous version
• The reference date: sales are dated at conversation closure (vs. actual transaction date in the previous version)

Two complementary analysis levels

Your top performing products and categories 

• Search : use the search bar to filter by name or ID (product or category)
• Sort : click on column headers to sort according to your criteria (conversations, orders, Revenue or conversion rate)
• Export : export the table in CSV format (current view or first 10,000 entries)
• Read conversations: access the conversations report to read the conversations in question 

Product

• Product name and ID
• Conversations : total conversations where this product was discussed
• Orders : sales volume for this product (after direct interaction)

• Revenue : total revenue generated by sales of this product. Corresponds only to the amount of the specific product discussed and purchased (unit price × quantity).

  If a visitor purchases multiple products in the same transaction but only discussed one, the table will display only the amount of that discussed product, while the global metrics will count the total transaction amount.
• Conversion rate : percentage of conversations that resulted in the purchase of this specific product

• because the visitor clicked on a starter linked to this product,
• because the AI Assistant presented it to the visitor.

Categories

The categories displayed come from the product catalog that you provided to iAdvize. They correspond to the categorization structure of your catalog. 

If no category appears: 

• verify that your catalog has a field for your categories (example: product_types) and that it is filled in
• If your catalog is up to date, this may mean that no product belonging to a category was discussed during the analyzed period.
  
   
• Category name and ID
• Conversations : total conversations where a product from this category was discussed
• Orders : sales volume for a product from this category (after direct interaction)
• Revenue : total revenue generated by sales of products from this category
• Conversion rate : percentage of conversations that resulted in the purchase of a product from this category

Conversations

FAQ

• I have a "Data unavailable" message displayed, what should I do?

If the screen below is displayed, it means you have multiple projects (sites) with a different currency, by default all your projects are selected.

Simply click on the Projects filter and select the desired currency or the desired project. 

• Why doesn't the revenue in the "Top Performances" table match the total Attributed Sales?

• Attributed Sales (global metrics): total amount of transactions where at least one discussed product was purchased
• "Top Performances" table: amount of specific products discussed and purchased

• Product A: €100
• Product B: €200
• Product C: €200
• Total order: €500

• Attributed Sales: €500 (entire transaction)
• Product A revenue: €100 (only the discussed product)
• Products B and C: do not appear in the table (not discussed)