This report will be available by the end of March 2026.
Your Sales Report is a dashboard dedicated to analyzing the business impact of your iAdvize AI Shopping Assistant. It provides you with a clear and reliable view of how your 100% automated conversations influence your online sales, distinguishing between attributed sales and assisted sales, and comparing your performance with that of your overall website.
Prerequisites
To benefit from all the indicators, your website must send e-commerce events to iAdvize.
- You use Google Tag Manager (GTM): with GA4 or UA EEC (Universal Analytics Enhanced E-commerce), collection is automatic, no action required on your side.
- If not, the code snippet below allows you to send us the purchase events that will be consumed and then aggregated in our new sales report:
<script>
window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
event: 'purchase',
ecommerce: {
transaction_id: '0b5c1b88-629f-4c66-9d4a-65fd645d52ad',
value: 79.8,
currency: 'EUR',
items: [
{
item_id: 'ABC_702810',
quantity: 2,
price: 39.9
}
]
}
});
</script>
Indicator Definitions
💡 Good to know: The data excludes incorrect or unresolved responses (resolution rate), thus ensuring the reliability of the statistics presented.
| Indicator | Definition | Formula |
|---|---|---|
| Revenue | Total revenue generated by products purchased after a conversation with the AI Shopping Assistant | Sum of order amounts linked to conversations |
| Attributed sales | Products with which the visitor has explicitly interacted via iAdvize: by clicking on a Conversation Starter linked to that specific product or by receiving a recommendation from the Assistant for that specific product | Number of products purchased during or after conversation about the product discussed or suggested |
| Assisted sales | Products purchased after a conversation with iAdvize, but which do not correspond to the same product clicked or discussed | Total number of products purchased after conversation - Attributed sales |
| Revenue per conversation | Average revenue generated by each conversation closed with the AI Assistant | Revenue ÷ Number of closed conversations |
| Conversion rate | Percentage of conversations that resulted in a sale | (Number of orders ÷ Number of closed conversations) × 100 |
| Average order value | Average amount spent per transaction after a conversation with the AI Assistant | Revenue ÷ Number of orders |
| Orders | Total number of orders completed after a conversation with the AI Assistant | Total finalized transactions linked to conversations |
Your top performing products and categories
The Top Performance table allows you to identify your most discussed products and categories and visualize their associated business results.
The sales data presented is based exclusively on attributed sales: orders made by your visitors who engaged with your Assistant about that product before completing their order.
Available actions:
- Search : use the search bar to filter by product name or ID
- Sort : click on column headers to sort according to your criteria (conversations, orders, revenue or conversion rate)
- Export : export the table in CSV format (current view or first 10,000 entries)
Product
For each product, you can view:
- Product name and ID
- Conversations : total conversations where this product was discussed
- Orders : volume of attributed sales for this product (after direct interaction)
- Revenue : total revenue generated by attributed sales of this product
- Conversion rate : percentage of conversations that resulted in the purchase of this specific product
Categories
On the Categories tab, you can access the same indicators but grouped by product category.
- Category name and ID
- Conversations : total conversations where a product from this category was discussed
- Orders : volume of attributed sales for a product from this category (after direct interaction)
- Revenue : total revenue generated by attributed sales of products from this category
- Conversion rate : percentage of conversations that resulted in the purchase of a product from this category
The categories displayed come from the product catalog that you provided to iAdvize. They correspond to the categorization structure of your catalog.
If no category appears:
- verify that your catalog has a field for your categories (example: product_types) and that it is filled in
- If your catalog is up to date, this may mean that no product belonging to a category was discussed during the analyzed period.