To ensure its proper functioning on your website, iAdvize relies on the integration of tags directly into the code of your pages. This article presents these tags as well as their different variations.

You will also find detailed resources to guide you through their integration.

1. Main tag

The Main tag is the central element and necessary to activate the solution on your website. It allows visitor navigation analysis to intelligently target them, engage them through notifications, ensure conversation stability even when navigating across multiple pages, and, for respondents, visualize visitor navigation if mirroring is enabled.

To ensure a smooth experience, iAdvize minimizes the impact of the main tag on site loading time. It is designed to load progressively, based on visitor needs and journey, making its presence imperceptible to users.

To better understand how iAdvize align with data protection rules, please refer to the Privacy section.

2. Transaction tag

The Transaction tag allows tracking sales generated after a conversation, providing an accurate measurement of the impact of interactions on your revenue.

• It records each transaction and links it to a conversation within a customizable timeframe set in the iAdvize administration panel, ensuring reliable attribution.
• Works alongside the Main tag and cannot be activated independently.
• Integrated into your order confirmation pages, it collects key data such as the transaction amount and transaction ID, optimizing performance tracking and ROI evaluation for iAdvize conversations.

3. Custom Data tag

The Custom Data tag allows enhancing the information collected by iAdvize by capturing additional visitor navigation data, such as product ID, page category viewed or other custom criteria.

• These data points can be used to refine engagement, improve Workflow scenarios, retrieve insights for analysis, or display extra details on the respondent’s interface via the visitor profile, Custom Apps, or Copilot.
• Works alongside the main tag and requires its presence to be active.
• Enables a more personalized and optimized interaction experience on your site.

4. Add-To-Cart tag

The Add-To-Cart feature allows visitors to add a product directly to their cart from a conversation with the Copilot.

• The Copilot recommends products to the visitor.
• The visitor clicks on “Add to cart” without leaving the conversation.
• The product is immediately added to the cart on your e-commerce website.
• A confirmation message is displayed in the conversation.

This tag isn’t mandatory, but it’s highly recommended — it creates a smoother experience, lets visitors add products to their cart without leaving the chat, and helps boost conversions.