To ensure its proper functioning on your website, iAdvize relies on the integration of tags directly into the code of your pages. This article presents these tags as well as their different variations.

You will also find detailed resources to guide you through their integration.

1. Principal tag

The iAdvize main tag is the central element and the only one strictly necessary to activate the solution on your website. It allows visitor navigation analysis to intelligently target them, engage them through notifications, ensure conversation stability even when navigating across multiple pages, and, for respondents, visualize visitor navigation if mirroring is enabled.

To ensure a smooth experience, iAdvize minimizes the impact of the main tag on site loading time. It is designed to load progressively, based on visitor needs and journey, making its presence imperceptible to users.

Although the iAdvize main tag is essential for activating the solution on your site, there are several versions tailored to different privacy, security, and cookie management needs. These variations allow adjustments to the tag’s functionality based on regulatory requirements and industry specifics. Here is an overview of the available versions:

"Cookie-less" version

This version allows engaging visitors before they have consented or declined the use of cookies upon arriving on the site. If a visitor refuses cookies but later chooses to start a conversation, they will have the option to accept the necessary cookies directly from the chatbox to ensure the conversation runs smoothly.

This approach guarantees compliance with data protection regulations while maximizing engagement opportunities.

For more details on consent management from the chatbox and how to engage visitors even if they refuse cookies, check out this detailed article.

Constrained or "boxed tag" version

This version allows integrating the iAdvize tag within an iFrame, thereby isolating it from the rest of your webpage and limiting data exchanges between iAdvize and your site.

As a result, targeting criteria are more restricted, since access to visitor navigation data is reduced.

Thanks to this approach, the "boxed tag" provides enhanced security and privacy, making it an ideal solution for the banking, insurance, and medical sectors.

For more details on isolating the main tag via an iFrame, check out this detailed article.

"Classic" version

The classic version of the iAdvize tag is the historical and standard form of the script used to activate the solution on a website.

Unlike the "cookie-less" version, it does not take visitor consent into account before triggering the chatbox display and recording interaction data.

2. Transaction tag

The iAdvize transaction tag allows tracking sales generated after a conversation, providing an accurate measurement of the impact of interactions on your revenue.

• It records each transaction and links it to a conversation within a customizable timeframe set in the iAdvize administration panel, ensuring reliable attribution.
• Works alongside the main tag and cannot be activated independently.
• Integrated into the order confirmation page, it collects key data such as the transaction amount and customer ID, optimizing performance tracking and ROI evaluation for iAdvize conversations.

3. Custom data tag

The custom data tag allows enhancing the information collected by iAdvize by capturing additional visitor navigation data, such as page category viewed, cart amount, or other custom criteria.

• These data points can be used to refine targeting, customize bot scenarios, retrieve insights for analysis, or display extra details on the respondent’s interface via the visitor profile, Custom Apps, or Copilot.
• Works alongside the main tag and requires its presence to be active.
• Enables a more personalized and optimized interaction experience on your site.