A conversation can take many different forms and use various different types of media outlets. In your daily life, you probably interact in different ways depending on your availability, your needs, and the person you speak to. Using different conversation channels: iAdvize makes this possible between your brand and your audience.
This article gives you a quick overview of the different channels available on iAdvize and the details of their features.
Review of available channels
We identify 2 types of channels:
- “Classic" channels: centered around your site, your mobile site, or your mobile application, they focus on the experience by offering your visitors a live or asynchronous written conversation. Directly present on your site, they favor immersion and conversion.
- Messaging channels through globally popular third-party messaging applications such as WhatsApp or Facebook Messenger. The more intimate nature of these channels allows your brand to be closer to your audience, like a friend or family member.
The iAdvize offer also includes :
- Social networks: listening rules to be set to answer publicly or privately to your customers on Facebook.
Features comparison table
| Chat | SDK | Facebook Messenger | |||
|
Conversation experience |
|||||
| iAdvize server involved | HA | / | HA | HA | HA |
| Device involved |
Desktop Mobile |
Mobile |
Desktop Mobile |
Desktop Mobile |
Desktop Mobile |
| Respondents | Pro |
Pro |
Pro |
Pro |
Pro |
| Bot (internal or external) | ✅ | ✅ | ✅ | ✅ | ❌ |
| Bot that can initiate the conversation | ✅ | ✅ | ❌ | ❌ | / |
| Channel presentation (engagement method) | Notification builder or brand design (fix button) | Customer design | Link or QR code | ||
| Autonomous deployment by the brand | ✅ | ✅ | ✅ | ✅ | |
| Targeting, distribution and geo-routing | ✅ |
Distribution only |
✅ | ||
| Automatic message at the beginning of the conversation | ✅ | ✅ | ❌ |
✅ from business board |
❌ |
| Collection of GDPR consent | ✅ | ✅ | ❌ | ❌ | ❌ |
| Message in the input field | ❌ | ❌ |
✅ via the business console |
❌ | ❌ |
| Ability to categorize the closed conversation | ✅ | ✅ | ✅ | ✅ | ✅ |
| Chat | SDK | Facebook Messenger | |||
|
Desktop features |
|||||
| Sending pre-recorded offers | ✅ | ? | ❌ | ❌ | ❌ |
| Sending pre-recorded links | ✅ |
✅ |
❌ | ❌ | ❌ |
|
Sending a file (pdf & images) |
✅ | ✅ | ✅ | ✅ | ✅ |
| Opening of the current page | ✅ | ❌ | ❌ | ❌ | ❌ |
| Mirroring | ✅ | ❌ | ❌ | ❌ | ❌ |
| Co-browsing | ✅ | ❌ | ❌ | ❌ | ❌ |
| Translation |
✅ |
✅ |
✅ |
✅ |
✅ |
| Visitor blocking | ✅ | ✅ | ❌ | ❌ | ❌ |
| Use of Markdown in sent messages | ✅ | ✅ | ❌ | ✅ | ✅ |
| Chat | SDK | Facebook Messenger | |||
|
Desktop features (mobile application) |
|||||
| Sending a pre-recorded offer | ❌ | ❌ | ❌ | ❌ | ❌ |
| Sending a pre-saved link | ❌ | ❌ | ❌ | ❌ | ❌ |
|
Sending a file (pdf & images) |
✅ | ✅ | ✅ | ✅ | ✅ |
| Opening the current page | ✅ | ❌ | ❌ | ❌ | ❌ |
| Mirroring | ✅ | ❌ | ❌ | ❌ | ❌ |
| Co-browsing | ❌ | ❌ | ❌ | ❌ | ❌ |
| Translation | ✅ | ✅ | ✅ | ✅ | ✅ |
| Visitor blocking | ✅ | ❌ | ❌ | ❌ | ❌ |
| Use of Markdown in sent messages | ✅ | ✅ | ❌ | ✅ | ✅ |
| Chat | SDK | Facebook Messenger | |||
| Tracking and reporting | |||||
| Satisfaction tracking | ✅ | ✅ | ✅ | ✅ | ❌ |
| Transaction tracking | ✅ | ✅ | Possible via link but not guaranteed | Possible via link but not guaranteed | ❌ |
| Missed opportunity tracking (sales and conversations) | ✅ | ❌ | ❌ | ❌ | ❌ |
| Collecting insights | ✅ | ✅ | ✅ | ✅ | ✅ |
| Feedback via the Google Analytics connector | ✅ |
✅ (counted as chat) |
❌ | ❌ | ❌ |