A conversation can take many different forms and use various different types of media outlets. In your daily life, you probably interact in different ways depending on your availability, your needs, and the person you speak to. Using different conversation channels: iAdvize makes this possible between your brand and your audience.

This article gives you a quick overview of the different channels available on iAdvize and the details of their features. If you want to understand which channel can match the challenges of your brand and the profiles present in your team, another more detailed article is here to guide you in your choice.

Review of available channels

We identify 2 types of channels:

“Classic" channels: centered around your site, your mobile site, or your mobile application, they focus on the experience by offering your visitors a live or asynchronous written conversation, a call (immediate or deferred) or even video chat. Directly present on your site, they favor immersion and conversion.
Messaging channels through globally popular third-party messaging applications such as WhatsApp, Apple Messages for Business, Facebook Messenger or SMS. The more intimate nature of these channels allows your brand to be closer to your audience, like a friend or family member.

The iAdvize offer also includes :

Aploze by iAdvize, a live commerce platform that allows you to interact with your audience on a one-to-many format
Social networks: listening rules to be set to answer publicly or privately to your customers on Facebook.

Features comparison table

Tips : Each channel has specific technical features to adapt your interactions to your audience. Here is a summary table to help you better understand:

	Chat	SDK	Immediate Call	Delayed Call	Vidéo	WhatsApp	Apple Messages	Facebook Messenger	Facebook	Text messages
Conversation experience
iAdvize server involved	HA	/	HA	HA	HA	HA	HA	HA	HA	HA
Device involved	Desktop Mobile	Mobile	Desktop Mobile	Desktop Mobile	Desktop Mobile	Desktop Mobile Print	Desktop Mobile Print	Desktop Mobile Print	Desktop Mobile Print	Desktop Mobile Print
Respondents	Pro ibbü/CTY (only HA pour ibbü)	Pro ibbü/CTY	Pro	Pro	Pro	Pro ibbü/CTY	Pro ibbü/CTY	Pro ibbü/CTY	Pro ibbü/CTY	Pro ibbü/CTY
Video or voice escalation possible	✅ (in app)	✅ (video) ❌ (voice)	❌	❌	✅	❌	❌	❌	❌	❌
Bot (internal or external)	✅	✅	❌	❌	❌	✅	✅	✅	❌	❌
Bot that can initiate the conversation	✅	✅	/	/	/	❌	❌	❌	/	/
Channel presentation (engagement method)	Notification builder or brand design marque (fix button)	Customer design	Callbox external design	Callbox external design	Notification builder or brand design marque (fix button)	Notification builder, link or QR code	Link or QR code	Notification builder or fix button	Link or QR code	Number display
Autonomous deployment by the brand	✅	No - Technical ressources needed (customer and iAdvize)	No - use of a specific template by a webdesigner	No - use of a specific template by a webdesigner	✅	✅	✅ (from Apple)	✅	✅	✅
Targeting, distribution and geo-routing	✅	Distribution only	✅	✅	✅	Targeting and routing by day and hour	Targeting and routing by day and hour	✅	"Get it all", "message includes" ou sponsored post	"Get it all", "message includes" ou sponsored post
Automatic message at the beginning of the conversation	✅	✅	❌	❌	✅	❌	❌	✅ from business board	❌	❌
Collection of GDPR consent	✅	✅	✅	✅	✅	❌	❌	❌	❌	❌
Message in the input field	❌	❌	❌	❌	❌	✅ via the business console	✅ via the business console	❌	❌	❌
Ability to categorize the closed conversation	✅	✅	✅ while connected	✅ while connected	✅	✅	✅	✅	✅	✅
	Chat	SDK	Immediate Call	Delayed Call	Vidéo	WhatsApp	Apple Messages	Facebook Messenger	Facebook	Text messages
Desktop features
Sending pre-recorded offers	✅	?	✅ while connected	✅ while connected	✅	❌	❌	❌	❌	❌
Sending pre-recorded links	✅	✅ except ibbü/CTY	✅ while connected	✅ while connected	✅	❌	❌	❌	❌	❌
Sending a file (pdf & images)	✅	✅	✅	✅	✅	✅	✅	✅	✅	✅ MMS receipt X
Opening of the current page	✅	❌	✅ while connected	✅ while connected	✅	❌	❌	❌	❌	❌
Mirroring	✅	❌	✅ while connected	✅ while connected	✅	❌	❌	❌	❌	❌
Co-browsing	✅	❌	✅ while connected	✅ while connected	✅	❌	❌	❌	❌	❌
Translation	✅ except ibbü/CTY	✅ except ibbü/CTY	✅ except ibbü/CTY	✅ except ibbü/CTY	✅ except ibbü/CTY	✅ except ibbü/CTY	✅ except ibbü/CTY	✅ except ibbü/CTY	✅ except ibbü/CTY	✅ except ibbü/CTY
Visitor blocking	✅	✅	✅ while connected	✅ while connected	✅	❌	❌	❌	❌	❌
Use of Markdown in sent messages	✅	✅	✅	✅	✅	❌	❌	✅	✅	❌
	Chat	SDK	Immediate Call	Delayed Call	Vidéo	WhatsApp	Apple Messages	Facebook Messenger	Facebook	Text messages
Desktop features (mobile application)
Sending a pre-recorded offer	❌	❌	❌	❌	❌	❌	❌	❌	❌	❌
Sending a pre-saved link	❌	❌	❌	❌	❌	❌	❌	❌	❌	❌
Sending a file (pdf & images)	✅	✅	✅	✅	✅	✅	✅	✅	✅	✅ MMS receipt X
Opening the current page	✅	❌	✅	✅	✅	❌	❌	❌	❌	❌
Mirroring	✅	❌	✅	✅	✅	❌	❌	❌	❌	❌
Co-browsing	❌	❌	❌	❌	❌	❌	❌	❌	❌	❌
Translation	✅	✅	✅	✅	✅	✅	✅	✅	✅	✅
Visitor blocking	✅	❌	✅ while connected	✅ while connected	✅	❌	❌	❌	❌	❌
Use of Markdown in sent messages	✅	✅	✅	✅	✅	❌	❌	✅	✅	❌
	Chat	SDK	Immediate Call	Delayed Call	Vidéo	WhatsApp	Apple Messages	Facebook Messenger	Facebook	Text messages
Tracking and reporting
Satisfaction tracking	✅	✅	✅ while connected	❌	✅	✅	✅	✅	❌	❌
Transaction tracking	✅	✅	✅	❌	✅	Possible via link but not guaranteed	Possible via link but not guaranteed	Possible via link but not guaranteed	❌	Possible via link but not guaranteed
Missed opportunity tracking (sales and conversations)	✅	❌	❌	❌	❌	❌	❌	❌	❌	❌
Collecting insights	✅	✅	❌	❌	❌	✅	✅	✅	✅	✅
Feedback via the Google Analytics connector	✅	✅ (counted as chat)	✅	✅	✅	❌	❌	❌	❌	❌

Review of available channels

Features comparison table

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