A conversation can take many different forms and use various different types of media outlets. In your daily life, you probably interact in different ways depending on your availability, your needs, and the person you speak to. Using different conversation channels: iAdvize makes this possible between your brand and your audience.
This article gives you a quick overview of the different channels available on iAdvize and the details of their features. If you want to understand which channel can match the challenges of your brand and the profiles present in your team, another more detailed article is here to guide you in your choice.
Review of available channels
We identify 2 types of channels:
- “Classic" channels: centered around your site, your mobile site, or your mobile application, they focus on the experience by offering your visitors a live or asynchronous written conversation, a call (immediate or deferred) or even video chat. Directly present on your site, they favor immersion and conversion.
- Messaging channels through globally popular third-party messaging applications such as WhatsApp, Apple Messages for Business, Facebook Messenger or SMS. The more intimate nature of these channels allows your brand to be closer to your audience, like a friend or family member.
The iAdvize offer also includes :
- Aploze by iAdvize, a live commerce platform that allows you to interact with your audience on a one-to-many format
- Social networks: listening rules to be set to answer publicly or privately to your customers on Facebook.
Features comparison table
Chat | SDK | Immediate Call | Delayed Call | Vidéo | Apple Messages | Facebook Messenger | Text messages | |||
Conversation experience |
||||||||||
iAdvize server involved | HA | / | HA | HA | HA | HA | HA | HA | HA | HA |
Device involved |
Desktop Mobile |
Mobile |
Desktop Mobile |
Desktop Mobile |
Desktop Mobile |
Desktop Mobile |
Desktop Mobile |
Desktop Mobile |
Desktop Mobile |
Desktop Mobile |
Respondents | Pro ibbü/CTY (only HA pour ibbü) |
Pro ibbü/CTY |
Pro | Pro | Pro |
Pro ibbü/CTY |
Pro ibbü/CTY |
Pro ibbü/CTY |
Pro ibbü/CTY |
Pro ibbü/CTY |
Video or voice escalation possible |
✅ (in app) |
✅ (video) ❌ (voice) |
❌ | ❌ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ |
Bot (internal or external) | ✅ | ✅ | ❌ | ❌ | ❌ | ✅ | ✅ | ✅ | ❌ | ❌ |
Bot that can initiate the conversation | ✅ | ✅ | / | / | / | ❌ | ❌ | ❌ | / | / |
Channel presentation (engagement method) | Notification builder or brand design marque (fix button) | Customer design | Callbox external design | Callbox external design | Notification builder or brand design marque (fix button) | Link or QR code | Link or QR code | Number display | ||
Autonomous deployment by the brand | ✅ | ✅ | ✅ |
✅ (from Apple) |
✅ | ✅ | ✅ | |||
Targeting, distribution and geo-routing | ✅ |
Distribution only |
✅ | ✅ | ✅ | ✅ | ||||
Automatic message at the beginning of the conversation | ✅ | ✅ | ❌ | ❌ | ✅ | ❌ | ❌ |
✅ from business board |
❌ | ❌ |
Collection of GDPR consent | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ |
Message in the input field | ❌ | ❌ | ❌ | ❌ | ❌ |
✅ via the business console |
✅ via the business console |
❌ | ❌ | ❌ |
Ability to categorize the closed conversation | ✅ | ✅ |
✅ while connected |
✅ while connected |
✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Chat | SDK | Immediate Call | Delayed Call | Vidéo | Apple Messages | Facebook Messenger | Text messages | |||
Desktop features |
||||||||||
Sending pre-recorded offers | ✅ | ? |
✅ while connected |
✅ while connected |
✅ | ❌ | ❌ | ❌ | ❌ | ❌ |
Sending pre-recorded links | ✅ |
✅ except ibbü/CTY |
✅ while connected |
✅ while connected |
✅ | ❌ | ❌ | ❌ | ❌ | ❌ |
Sending a file (pdf & images) |
✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
✅ MMS receipt X |
Opening of the current page | ✅ | ❌ |
✅ while connected |
✅ while connected |
✅ | ❌ | ❌ | ❌ | ❌ | ❌ |
Mirroring | ✅ | ❌ |
✅ while connected |
✅ while connected |
✅ | ❌ | ❌ | ❌ | ❌ | ❌ |
Co-browsing | ✅ | ❌ |
✅ while connected |
✅ while connected |
✅ | ❌ | ❌ | ❌ | ❌ | ❌ |
Translation |
✅ except ibbü/CTY |
✅ except ibbü/CTY |
✅ except ibbü/CTY |
✅ except ibbü/CTY |
✅ except ibbü/CTY |
✅ except ibbü/CTY |
✅ except ibbü/CTY |
✅ except ibbü/CTY |
✅ except ibbü/CTY |
✅ except ibbü/CTY |
Visitor blocking | ✅ | ✅ |
✅ while connected |
✅ while connected |
✅ | ❌ | ❌ | ❌ | ❌ | ❌ |
Use of Markdown in sent messages | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ✅ | ✅ | ❌ |
Chat | SDK | Immediate Call |
Delayed Call |
Vidéo | Apple Messages | Facebook Messenger | Text messages | |||
Desktop features (mobile application) |
||||||||||
Sending a pre-recorded offer | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
Sending a pre-saved link | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
Sending a file (pdf & images) |
✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
✅ MMS receipt X |
Opening the current page | ✅ | ❌ | ✅ | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ |
Mirroring | ✅ | ❌ | ✅ | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ |
Co-browsing | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
Translation | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Visitor blocking | ✅ | ❌ |
✅ while connected |
✅ while connected |
✅ | ❌ | ❌ | ❌ | ❌ | ❌ |
Use of Markdown in sent messages | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ✅ | ✅ | ❌ |
Chat | SDK | Immediate Call |
Delayed Call |
Vidéo | Apple Messages | Facebook Messenger | Text messages | |||
Tracking and reporting | ||||||||||
Satisfaction tracking | ✅ | ✅ |
✅ while connected |
❌ | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ |
Transaction tracking | ✅ | ✅ | ✅ | ❌ | ✅ | Possible via link but not guaranteed | Possible via link but not guaranteed | Possible via link but not guaranteed | ❌ | Possible via link but not guaranteed |
Missed opportunity tracking (sales and conversations) | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
Collecting insights | ✅ | ✅ | ❌ | ❌ | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ |
Feedback via the Google Analytics connector | ✅ |
✅ (counted as chat) |
✅ | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ |