This guide helps you modify, publish, or create your engagement strategies.

1. Status

Each engagement strategy displays a status that indicates its current state. 3 statuses are possible:

• 🟢 Online: the strategy is active and visible to your visitors on your site. 
   
• 🟠 To be configured: the strategy is incomplete and requires action on your part before being published. Check the configuration by clicking on the 3 dots > Edit to identify missing elements.
   
• ⚪ Offline: the strategy is complete but inactive. It is not visible to your visitors on your site. You can publish it by clicking on the 3 dots > Put online.
   

To modify the status of your strategy, click on the 3 dots > Switch to online or Switch to offline.

2. Create a strategy

• Go to the Engagement tab
• Click on Create strategy

Widget and conditions

• Name your strategy
• Choose the page type
• Select a widget (this article presents our different widgets)
• Select the devices on which your widget will be displayed
• If needed, add conditions to personalize the display of your widget. 
  Conditions are cumulative ("AND" logic).

Style

In the second tab, customize the style. 

For example, for the Conversation Starters widget:

• Title colors
• Starters colors
• Fonts (choice of Google Font or your site's font)

In advanced settings: 

• Corner rounding (if you want rather round or square edges)
• Title size
• Starter size

Content

On the third tab, define the content displayed by your widget. 

For example, for the Conversation Starters widget: 

• Product catalog (to generate your starters dynamically with AI)
• Hook title, displayed above your starters (80 characters max)
• Number of starters displayed (between 2 and 5)
• Type of starters:   AI Question or Manual Question
• Action button label

In the advanced settings, you can define a list of forbidden words or expressions that you do not want to appear in your Conversation Starters. They only concern your Conversation Starters and not your Assistant's responses.

Enter one word or expression per line.

Position

• Choose the position of your widget (several possibilities depending on the type of widget chosen)

For embedded Conversation Starters, you can click on "Pick an element on the page" then select an element from your site or paste an HTML element directly manually. 

• If needed, adjust the margins

Then, according to your needs: 

• Save: your strategy is saved as a draft. You can modify and publish it later.
• Publish: your campaign is activated and visible to your visitors immediately.