OpenAI’s new Instant Checkout lets users buy products directly in ChatGPT.
While Etsy (and soon Shopify) are compatible by default, other merchants must provide a compliant product feed.
The ChatGPT-ready Product Feed from iAdvize does it automatically — we take your catalog, format it for ChatGPT, and keep it updated in real time. No setup needed on your side.
What is the ChatGPT-ready Product Feed?
The ChatGPT-ready Product Feed prepares your iAdvize catalog so it can be used by OpenAI’s shopping experiences, including Product Discovery and Instant Checkout in ChatGPT.
When your brand is approved by OpenAI, iAdvize will:
- Retrieve your existing catalog directly from your iAdvize account;
- Convert it into the format required by ChatGPT;
- Add the legal and default information needed (for example: brand, return policy, privacy policy, etc.);
- Keep the feed automatically synced when your product data changes (price, stock, new items).
💡 In short: iAdvize handles all the technical work to make your catalog ChatGPT-ready.
How to join this Alpha?
- Register on OpenAI’s merchant portal : https://chatgpt.com/merchants/ (US only)
- Wait for OpenAI’s confirmation. They’ll review your request and validate your merchant profile.
- Contact your iAdvize main contact once you’re approved.
We will collect a few details (like which catalog format OpenAI confirmed for your brand). And then, configure the feed on your behalf.
Required product data
Before iAdvize can set up your ChatGPT-ready feed, make sure your iAdvize product catalog includes at least the following fields:
| Required field | Example | Description |
|---|---|---|
| id | 12345 | Unique product identifier (use mpn if id is missing) |
| title | Organic cotton T-shirt | Product name (≤150 chars) |
| description | 100% organic cotton, made in the USA. | Short product description (≤5000 chars) |
| link | https://example.com/organic-tshirt | Product page URL |
| imageLink | https://example.com/img/tshirt.jpg | Main product image URL |
| price | 29.90 USD | Price with currency |
| availability | in stock | Stock status (e.g., InStock, OutOfStock) |
| product type | t-shirt | will be used as Product Category |
| brand | your brand name | will be used directly from iAdvize |
💡 If some of these fields are missing, don’t worry — your iAdvize contact will help you define default values (for example: brand, weight, return window).