ChatGPT product discovery lets users find and buy products directly from the interface — with checkout happening on the merchant's website.

Etsy and Shopify are natively integrated. Other merchants need to provide a product feed that meets OpenAI's format requirements to appear in results.

iAdvize's ChatGPT-compatible product feed handles all of this automatically — we pull your catalog, format it for ChatGPT, and keep it synced in real time. No setup required on your end.

What is the ChatGPT-ready Product Feed?

When your brand is approved by OpenAI, iAdvize will:

• Retrieve your existing catalog directly from your iAdvize account; 
• Convert it into the format required by ChatGPT; 
• Add the legal and default information needed (for example: brand, return policy, privacy policy, etc.); 
• Keep the feed automatically synced when your product data changes (price, stock, new items).

💡 In short: iAdvize handles all the technical work to make your catalog ChatGPT-ready.

How to join this Alpha?

1. Register on OpenAI’s merchant portal : https://chatgpt.com/merchants/ (US only)
2. Wait for OpenAI’s confirmation. They’ll review your request and validate your merchant profile.
3. Contact your iAdvize main contact once you’re approved.

We will collect a few details (like which catalog format OpenAI confirmed for your brand). And then, configure the feed on your behalf. 

Required product data

Before iAdvize can set up your ChatGPT-ready feed, make sure your iAdvize product catalog includes at least the following fields:

💡 If some of these fields are missing, don’t worry — your iAdvize contact will help you define default values (for example: brand, weight, return window).