Widgets allow you to proactively engage in conversation with your visitors at the right time and in the right place throughout their journey.
This article introduces each type of widget and helps you choose the one best suited to your objectives (conversion, assistance, product discovery, etc.).
AI widget
Conversation Starters
Conversation Starters are proactive questions that allow you to engage with your visitors directly from product pages, category pages, or any other page on your website or mobile app, offering large-scale personalization with very little setup.
They can be:
| Embedded | Floating | |
| Design | ||
| Goal | Help your visitors make a purchase decision faster by anticipating their questions and removing obstacles at key moments. | Ensure continuous and proactive assistance throughout navigation thanks to a floating format that remains visible at all times. This format helps capture hesitation at any stage of the journey and reduce abandonment by providing instant access to help. |
| Benefits |
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Your Conversation Starters content can be of two types:
- Static: manually defined
- Dynamic: automatically generated by AI as question-answer pairs
The Copilot can automatically generate up to 10 dynamic Conversation Starters, depending on the richness of the information available in your knowledge base.
- For your product pages: all information from your product catalog uploaded on iAdvize (description, technical specifications, use cases, care instructions, etc.).
- For your category pages: the category URL, title, optional description, and related product information from your catalog are taken into account.
The more complete your knowledge base is, the more relevant and engaging your AI-generated Conversation Starters will be. Answers generated more than 60 days ago are automatically refreshed to ensure up-to-date information.
Note: the Copilot only displays starters if it can generate the exact number (or more) that you have defined. For example, if you request 3 starters but your product data only allows for 2, then none will be displayed on the product page. This ensures a consistent and high-quality experience for your visitors.
Advantages:
- Sales optimization: dynamic (AI-generated) Conversation Starters are optimized — the most clicked questions and those leading to sales are automatically prioritized to maximize engagement and conversions.
- Persistence: once the conversation is initiated, unclicked embedded Conversation Starters remain visible, allowing shoppers to choose additional questions if they have more. Moreover, if they navigate to another page, the questions dynamically adapt to the displayed product.
Prerequisites
| Page type | Prerequisites |
| Product page (PDP) |
|
| Category page (PLP) |
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Smart Banner
Objective
Guide visitors throughout their journey with an intelligent banner anchored at the bottom of the screen, always offering a simple and visible way to start a conversation via a suggested phrase or question. It becomes a permanent contact point that reduces hesitation, improves the experience, and drives conversion.
Recommended placement
- All pages
-
Device: Desktop
Benefits
Improves product discovery and reduces frustration when your catalog is large.
- Increased trust: the customer knows they can get an immediate answer to key questions.
- Reduced abandonment: support is available anytime, without extra steps.
- Continuous optimization: starters can be tailored to the page being visited.
Classic Widgets
Classic
Objective
Provide a compact, clear, and immediately visible notification that invites visitors to ask a question. This simple format acts as a universal entry point to support, ideal for triggering quick interactions at any point in the purchase journey.
Recommended placement
- All pages
-
Device: Desktop
Benefits
- Versatility: usable on all types of pages (product, category, cart, support).
- Simplicity: a simple, reassuring, and visible entry point to support.
Messaging
Objective
A widget inspired by messaging apps with an avatar and minimalist design, creating a familiar and accessible interaction.
Recommended placement
- All pages
- Device: Desktop
Benefits
- Versatility: suitable for product pages, cart, or checkout, without overloading navigation.
- Humanization: the avatar adds a personal touch that can encourage interaction.
Badge
Objective
A minimalist and discreet format, in the form of a static bubble (icon or avatar), ideal for staying present without interrupting navigation.
Recommended placement
- All pages
-
Device: designed for Mobile, can also work on Desktop with a very clean layout
Benefits
- Discreet presence: always visible without disrupting the shopping experience.
- Permanent entry point: gives visitors easy access to support anytime during the journey (product, cart, checkout).
- Mobile-friendly: compact format that fits naturally on smaller screens.
Invitation
Objective
A proactive popup that overlays the site and invites visitors to start a conversation. Highly visible and intrusive, but can provide immediate reassurance.
Recommended placement
- Most fragile scenarios: inactivity, abandoned quote, cart exit, etc.
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Device: Desktop
Benefits
- Maximum visibility: impossible to miss, perfect for capturing the attention of hesitant visitors.
- Reduced abandonment: can appear on critical pages (cart, checkout) to remove final doubts.
Mini Badge
However, creating new mini badges is no longer possible, in order to focus on the most effective widgets.
Objective
A smaller, animated version of the badge notification: every 10 seconds (customizable), it expands to display a short message before collapsing again.
Custom Button
Objective
If you want to create your own notification, you can! It’s an actual button that you can integrate within the pages of your website. You can give it the look you want, by coding it yourself, without using the iAdvize notification builder. Read this article to learn more.
Benefits
Lets you fully customize the engagement experience to match your brand identity.
Our tips
Conversation Starters
A dedicated article is available to share our best practices.
Classic Notifications
Appearance
- We recommend using a typography and color scheme similar to your website: your visitors must understand that you are offering them a service, not an ad for another brand.
- Make sure they remain visible within the page and stand out enough to be noticed by visitors who need help.
Your choice of avatar
- Use a photo consistent with your brand universe (for example, a salesperson or advisor wearing your store’s uniform) to better characterize your advisors and reassure your visitors.
- If you use a Copilot, absolutely avoid giving it a human avatar—be transparent with your visitors.
Your messages
- In classic notifications, the header is your “hook”: you can use a dynamic and friendly phrase to grab attention (e.g.: “Need help?” “Hi, can we help you?”)
- The Call To Action (CTA) button should include an action verb, and be very brief (e.g.: “Ask my question”)
- You can contextualize your messages according to your campaigns and visitors’ needs by creating different notifications. For example, “What are you looking for?” on a category page, and “Need help?” on checkout funnel pages where customers may encounter technical issues.
Special case: on mobile
When visitors use the mobile version of your site, they are often more hurried, and certainly on a smaller screen.
- Your notifications must be noticeable for those who would appreciate help, while being as non-intrusive as possible in their browsing experience.
- For this, we recommend the Badge, whose small size makes it well suited to mobile browsing.
- The Mini-Badge, which is the smallest notification, is also suited for mobile. Floating and animated, it will still be visible to your visitors and will achieve a higher click-through rate.