As an introduction to these 6 steps, here is an overview of our program :
Before anything else: Install the iAdvize tag on your site !
A simple tag is enough to install iAdvize on your whole website. It is specific to your website and your project.
You’ll find it in the implementation guide that you, or the person in charge of the deployment of iAdvize, received in an e-mail.
You can install the tag manually on all the pages of your website (otherwise you might lose your visitor during their navigation), ideally, as close as possible to the </body> markup, or even better, use a tag management system such as Google Tag Manager.
The main iAdvize tag is the only necessary tag for iAdvize to function properly, but a conversion tag and a custom data tag also exist and can be very useful. More information on tags on .
Later, you'll find the main tag in the iAdvize Administration, by clicking on your avatar and in the menu "Project": click on "code to insert".
You also received an attestation regarding the privacy of your visitors’s data that mentions the confidentiality tag. Please sign it and send it back!